{"title":"Laundry","description":"\u003cp\u003eStrips instead of a plastic tub, detergent that actually smells good, wool dryer balls that last years. A genuinely easy first step into a lower-impact home.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWill strips work in a cold wash?\u003c\/strong\u003e\u003cbr\u003eCheck the individual product, most are formulated to work cold, but it varies by brand.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy does BRiMM stock these particular laundry brands?\u003c\/strong\u003e\u003cbr\u003eEvery brand here earns its place on two counts: genuine planet-positive credentials (ingredients, sourcing, packaging) and products that actually work. We check both before anything goes on the shop floor.\u003c\/p\u003e","products":[{"product_id":"re-gn-organic-wool-dryer-balls-pack-of-2","title":"Organic Wool Dryer Balls","description":"\u003cdiv class=\"accordion-content__inner\"\u003e\n\u003cdiv class=\"accordion-content__entry accordion-content__entry--truncate\"\u003e\n\u003cp data-end=\"711\" data-start=\"381\"\u003eThe \u003cstrong data-end=\"431\" data-start=\"386\"\u003eREGN Organic Wool Dryer Balls\u003c\/strong\u003e are a sustainable accessory for your tumble dryer, designed to naturally separate laundry items as they tumble. Made from 100% organic recycled wool, these balls help improve airflow between clothes, reducing drying time and energy usage, while remaining gentle on fabrics.\u003c\/p\u003e\n\u003cp data-end=\"732\" data-start=\"713\"\u003e\u003cstrong data-end=\"730\" data-start=\"713\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1249\" data-start=\"733\"\u003e\n\u003cli data-end=\"841\" data-start=\"733\"\u003e\n\u003cp data-end=\"841\" data-start=\"735\"\u003e\u003cstrong data-end=\"752\" data-start=\"735\"\u003eFaster Drying\u003c\/strong\u003e: Tumbling between laundry items increases airflow, cutting drying time by up to 30%.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"972\" data-start=\"842\"\u003e\n\u003cp data-end=\"972\" data-start=\"844\"\u003e\u003cstrong data-end=\"866\" data-start=\"844\"\u003eReduced Energy Use\u003c\/strong\u003e: Less drying time means lower electricity consumption, making your laundry routine more eco-friendly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1122\" data-start=\"973\"\u003e\n\u003cp data-end=\"1122\" data-start=\"975\"\u003e\u003cstrong data-end=\"997\" data-start=\"975\"\u003eReusable \u0026amp; Durable\u003c\/strong\u003e: Each ball can last for hundreds of loads, providing a long-lasting, sustainable alternative to single-use dryer sheets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1249\" data-start=\"1123\"\u003e\n\u003cp data-end=\"1249\" data-start=\"1125\"\u003e\u003cstrong data-end=\"1148\" data-start=\"1125\"\u003ePlastic-Free \u0026amp; Safe\u003c\/strong\u003e: Made entirely from organic wool, free from chemicals and plastics, safe for children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Re:gn","offers":[{"title":"Default Title","offer_id":50958613446998,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/ReGn_Dryer_Balls.png?v=1757883656"},{"product_id":"wilton-london-patchouli-eco-laundry-liquid","title":"Patchouli Non-Bio Laundry Liquid","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eWilton London’s \u003cstrong data-start=\"345\" data-end=\"377\"\u003ePatchouli Eco Laundry Liquid\u003c\/strong\u003e combines biodegradable, plant-based surfactants with a sophisticated fragrance profile designed by perfumers. This vegan-friendly formula is free from animal-derived ingredients and synthetic chemicals, making it suitable for sensitive skin and delicate fabrics. Its non-bio composition reduces the risk of allergic reactions, and it's effective in both standard and handwashing cycles.\u003c\/p\u003e\n\u003cp\u003eThe scent is a modern blend of green patchouli with sweet balsamic top notes, complemented by heart notes of star anise and cardamom, and a base of vetivert, cedarwood, and akigalawood.\u003c\/p\u003e\n\u003cp\u003eEach 1.05L bottle provides approximately 30 washes.\u003cbr\u003e\u003c\/p\u003e","brand":"Wilton London","offers":[{"title":"Default Title","offer_id":51021987119446,"sku":null,"price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Wilton_Laundry_Liquid_1.png?v=1757882869"},{"product_id":"wilton-london-patchouli-eco-fabric-conditioner","title":"Patchouli Fabric Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eWilton London’s \u003cstrong data-start=\"353\" data-end=\"389\"\u003ePatchouli Non-Bio Fabric Conditioner\u003c\/strong\u003e combines biodegradable, plant-based surfactants with a sophisticated fragrance profile designed by perfumers. This vegan-friendly formula is free from animal-derived ingredients and synthetic chemicals, making it suitable for sensitive skin and delicate fabrics.\u003c\/p\u003e\n\u003cp\u003eIts non-bio composition reduces the risk of allergic reactions, and it's effective in both standard and handwashing cycles.\u003c\/p\u003e\n\u003cp\u003eThe scent is a modern blend of green patchouli with sweet balsamic top notes, complemented by heart notes of star anise and cardamom, and a base of vetivert, cedarwood, and akigalawood.\u003c\/p\u003e\n\u003cp\u003eEach 1.05L bottle provides approximately 42 washes. Voted 'Best Eco Laundry Brand' in the Marie Claire Sustainability Awards 2023.\u003cbr\u003e\u003c\/p\u003e","brand":"Wilton London","offers":[{"title":"Default Title","offer_id":51021987479894,"sku":null,"price":6.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Wilton_Fabric_Conditioner_1.png?v=1757882831"},{"product_id":"the-lab-co","title":"Relaxing Laundry Detergent Strips","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese \u003cstrong data-start=\"412\" data-end=\"460\"\u003eRelaxing Laundry Detergent Strips (64 loads)\u003c\/strong\u003e from The Lab Co. redefine laundry care by marrying high performance with gentleness and sustainability. The non-bio formula uses plant-based surfactants with no parabens, phosphates, phthalates, chlorine bleach, artificial dyes or heavy metals—plus the fragrance is crafted from safe, essential \u0026amp; sustainable oils. You get a clean wash, soft fabrics, and long-lasting relaxing scent (lavender, violet, rose, jasmine over a base of musk, vetiver and cotton) without compromising your wellness or the planet. Biodegradable, 100% vegan, packaged plastic-free, these strips are compact, mess-free, and ideal for everyday laundry.\u003c\/p\u003e","brand":"The Lab Co.","offers":[{"title":"Default Title","offer_id":51022084604246,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/The_Lab_Co_Relaxing.png?v=1757882629"},{"product_id":"the-lab-co-energising-laundry-detergent-strips-64-loads","title":"Energising Laundry Detergent Strips","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Lab Co.’s \u003cstrong data-start=\"407\" data-end=\"457\"\u003eEnergising Laundry Detergent Strips (64 loads)\u003c\/strong\u003e offer a powerful clean with minimal environmental footprint. This non-bio formula uses plant-based surfactants, is free from parabens, phosphates, phthalates, chlorine bleach, added dyes, and 1,4-dioxane, ensuring gentleness for both fabrics and skin. Designed for everyday washes—from workout gear to swimwear—the strips dissolve cleanly in both hot and cold water, delivering stain-fighting performance without compromise. Packaged plastic-free and curated for ease, these strips redefine laundry care with luxury fragrance and radical transparency.\u003c\/p\u003e","brand":"The Lab Co.","offers":[{"title":"Default Title","offer_id":51022085947734,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/The_Lab_Co_Energising.png?v=1757882583"},{"product_id":"the-lab-co-fragrance-free-laundry-detergent-strips-64-loads","title":"Fragrance-Free Laundry Detergent Strips","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Lab Co.’s \u003cstrong data-start=\"409\" data-end=\"463\"\u003eFragrance-Free Laundry Detergent Strips (64 loads)\u003c\/strong\u003e offer a powerful clean with minimal environmental footprint. This non‑bio formula uses plant‑based surfactants, is free from parabens, phosphates, phthalates, chlorine bleach, added dyes, and 1,4‑dioxane, ensuring gentleness for both fabrics and skin. Designed for everyday washes—from everyday clothing to bedding—the strips dissolve cleanly in both hot and cold water, delivering stain‑fighting performance without compromise. Packaged plastic‑free and curated for ease, these strips redefine laundry care with radical transparency.\u003cbr\u003e\u003c\/p\u003e","brand":"The Lab Co.","offers":[{"title":"Default Title","offer_id":51022092042582,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/The_Lab_Co_Fragrance_Free.png?v=1757882542"},{"product_id":"the-lab-co-relaxing-laundry-detergent-strips-64-loads-copy","title":"Relaxing Laundry Detergent Strips","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese \u003cstrong data-start=\"412\" data-end=\"460\"\u003eRelaxing Laundry Detergent Strips (32 loads)\u003c\/strong\u003e from The Lab Co. redefine laundry care by marrying high performance with gentleness and sustainability. The non-bio formula uses plant-based surfactants with no parabens, phosphates, phthalates, chlorine bleach, artificial dyes or heavy metals—plus the fragrance is crafted from safe, essential \u0026amp; sustainable oils. You get a clean wash, soft fabrics, and long-lasting relaxing scent (lavender, violet, rose, jasmine over a base of musk, vetiver and cotton) without compromising your wellness or the planet. Biodegradable, 100% vegan, packaged plastic-free, these strips are compact, mess-free, and ideal for everyday laundry.\u003c\/p\u003e","brand":"The Lab Co.","offers":[{"title":"Default Title","offer_id":52724377649494,"sku":"TLCWLSRE32EXXX","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/0001-3613515358811907982.png?v=1778235241"},{"product_id":"the-lab-co-soothing-laundry-detergent-strips-32-loads","title":"The Lab Co. Soothing Laundry Detergent Strips 32 loads","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese \u003cstrong data-start=\"412\" data-end=\"460\"\u003eSoothing Laundry Detergent Strips (32 loads)\u003c\/strong\u003e from The Lab Co. redefine laundry care by marrying high performance with gentleness and sustainability. The non-bio formula uses plant-based surfactants with no parabens, phosphates, phthalates, chlorine bleach, artificial dyes or heavy metals—plus the fragrance is crafted from safe, essential \u0026amp; sustainable oils. You get a clean wash, soft fabrics, and long-lasting relaxing scent (c\u003cspan\u003ealming chamomile, gentle white rose and warm linen\u003c\/span\u003e) without compromising your wellness or the planet.\u003c\/p\u003e\n\u003cp\u003eBiodegradable, 100% vegan, packaged plastic-free, these strips are compact, mess-free, and ideal for everyday laundry.\u003c\/p\u003e","brand":"The Lab Co.","offers":[{"title":"Default Title","offer_id":52917455192406,"sku":"TLCWLSSO32EXXX","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Soothing_Laundry_Sheets.png?v=1774302534"},{"product_id":"the-lab-co-soothing-laundry-detergent-strips-32-loads-copy","title":"Cashmere \u0026 Wool Laundry Detergent","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFormulated specifically for cashmere, merino, mohair and blended wool fabrics. The non-bio, plant-based detergent cleans, nourishes and preserves delicate fibres without the use of harsh chemicals, biological enzymes or synthetic toxins. Concentrated to up to 32 washes per 500ml bottle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSuitable for both hand washing and machine washing on a cold wool cycle. Free from all ingredients on Breast Cancer UK's 2024\/25 A-to-Z Chemicals of Concern list. 100% vegan and cruelty-free, made in the UK.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScented with cinnamon, myrrh and cedarwood. The cedarwood acts as a natural moth deterrent, making it effective for garment care during storage as well as washing. Bottle is recyclable.\u003c\/p\u003e","brand":"The Lab Co.","offers":[{"title":"Default Title","offer_id":52917528527190,"sku":"TLCWCWW500UXXX","price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/TheLabCo.Cashmere_WoolLaundryDetergent.webp?v=1774268396"},{"product_id":"kinfill-laundry-detergent-refill","title":"Laundry Detergent Refill - Aloe \u0026 White Tea","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt smells good, cleans well and looks great in the refillable bottle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGentle enough for delicates and babywear, effective on heavier loads, and works from cold water upward. B Corp certified.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe scent is aloe, white tea, a low note of jasmine. Herbal and calm, not floral.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe refill pouch works with Kinfill's Pump Bottle, a metal pump designed to live on the shelf rather than under the sink. Four pumps per load, fifty loads per 500ml pouch. When it runs out, reorder. The bottle stays.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBiodegradable formula, free from SLS, phosphates and optical brighteners.\u003c\/p\u003e","brand":"Kinfill","offers":[{"title":"Default Title","offer_id":53012573749590,"sku":"KFC-LC-01","price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/0001-3057320134785917128.png?v=1777675235"}],"url":"https:\/\/wearebrimm.com\/collections\/laundry.oembed","provider":"BRiMM","version":"1.0","type":"link"}