{"title":"Nice Rice","description":"\u003cp\u003eNice Rice grows wholegrain basmati verified by Cornell University to produce 49% lower emissions than conventional rice farming, and is certified to Sustainable Rice Platform Level Three.\u003c\/p\u003e","products":[{"product_id":"nice-rice-pure-basmati-rice-1kg","title":"Pure Basmati Rice","description":"\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Pure Basmati Rice by Nice Rice: a fragrant, long-grain staple ethically grown by pioneering farmers in Haryana, India, using eco-conscious methods that deliver 49% fewer CO₂-equivalent emissions than conventional rice farming.\u003c\/p\u003e\n\u003cp\u003eRenowned for its delicate texture and nutty aroma, it's slow-cooked to fluffy perfection and beautifully complements curries, salads, stir-fries, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":50563062137174,"sku":"","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Nice_Rice_Pure_Basmati.png?v=1757884304"}],"url":"https:\/\/wearebrimm.com\/collections\/nice-rice.oembed","provider":"BRiMM","version":"1.0","type":"link"}