{"title":"Oral Care","description":"\u003cp\u003eToothpaste, tooth tablets, oil pulling mouthwash, floss, a bamboo toothbrush, electric brush heads, interdental brushes, plus Pärla's enamel-focused and probiotic toothpastes and dissolvable mouthwash tablets: everything your bathroom cabinet needs, none of the plastic it usually comes with.\u003c\/p\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this actually a full routine or just the basics?\u003c\/strong\u003e\u003cbr\u003eFull routine. This is the one collection here where you can genuinely switch everything at once.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy does BRiMM stock these particular oral care brands?\u003c\/strong\u003e\u003cbr\u003eEvery brand here earns its place on two counts: genuine planet-positive credentials (ingredients, sourcing, packaging) and products that actually work. We check both before anything goes on the shop floor.\u003c\/p\u003e","products":[{"product_id":"zing-original-mint-enamel-whitening-toothpaste","title":"Mint Enamel Whitening Toothpaste","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eWhiter teeth? Yes please! Zing's original mint toothpaste \u003cstrong\u003eguarantees whitening\u003c\/strong\u003e, whilst offering a \u003cstrong\u003e100% vegan formula\u003c\/strong\u003e. Being SLS and titanium dioxide-free you can be sure they’re delivering effective brightening \u003cstrong\u003ewithout harsh chemicals \u003c\/strong\u003eor animal derivatives. It leaves a natural mint freshness to your breath and we of course salute their cruelty-free credentials.\u003c\/p\u003e","brand":"Zing","offers":[{"title":"Default Title","offer_id":50463112724822,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Zing_Toothpaste_1.png?v=1757886111"},{"product_id":"laro-naturally-whitening-toothpaste","title":"Naturally Whitening Toothpaste","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLaro London's \u003cstrong\u003enaturally whitening\u003c\/strong\u003e toothpaste has been crafted with a signature blend of wild mint, lemon and bergamot oil to create a \u003cstrong\u003efluoride-free\u003c\/strong\u003e formula that naturally and gently brightens teeth. Housed in 100% recyclable aluminium tubes, eliminating micro-plastics in your oral care, as well as\u003cstrong\u003e balancing the microbiome\u003c\/strong\u003e of your mouth - it’s dentist approved and certainly passes the ‘fresh breath’ test in the office.\u003c\/p\u003e","brand":"Laro London","offers":[{"title":"Default Title","offer_id":50466437202262,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Laro_Toothpaste_1.png?v=1757885927"},{"product_id":"truthbrush-uk-zero-waste-truthbrush","title":"Bamboo Toothbrush Soft Bristles","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eSmooth bamboo, a slim head and bristles soft enough for sensitive gums. The handle is FSC Moso bamboo finished in plant-based oil, warm to the touch and water-resistant. The soft bristles are a blend of 62% castor bean oil and 38% nylon, the most plant-forward formula currently available in a soft filament.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe head is deliberately small and slim, shaped to reach the back teeth and trickier corners that a chunky brush misses. \u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eReplace every three months. When it is done, snap off the bristle head (general waste) and compost the bamboo handle.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eNatural\/naked colour\u003c\/p\u003e","brand":"Truthbrush","offers":[{"title":"Default Title","offer_id":52694741549398,"sku":"CASEAT00MZW","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/29a4e4c9b7f3d1cb635e1518218030ea07e2669756a45bfc0e97aca2f62f80ea.jpg?v=1772018642"},{"product_id":"truthbrush-uk-beautiful-bamboo-interdental-brushes-case-of-20","title":"Interdental Brushes 5 Pack","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eA warm bamboo handle instead of a flimsy plastic stick. Truthbrush applied the same design logic from their toothbrushes to the most overlooked tool in the bathroom cabinet. The handles are FSC-certified Moso bamboo finished in plant-based oil, smooth and comfortable to grip.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe bristles are BPA-free nylon, the same specification used in clinical interdental brushes. Castor oil bristles are not yet commercially available at this gauge, and Truthbrush chose performance over a compromised alternative. The case contains 20 brushes across four packs of five.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eEach brush can be rinsed and reused multiple times. End of life: pull the bristle head off (general waste) and compost the bamboo handle.\u003c\/p\u003e","brand":"Truthbrush","offers":[{"title":"Default Title","offer_id":52694741713238,"sku":"CASEIDB04","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/0001-7458462876698803285.png?v=1777680357"},{"product_id":"truthbrush-uk-sonic-electric-toothbrush-heads","title":"Sonic Electric Toothbrush Heads","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eSolid bamboo, no hidden plastic core. Most bamboo electric toothbrush heads on the market are a bamboo sleeve over a plastic inner. These are bamboo all the way through, precision-engineered over two years and copyrighted by the brand.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe bristles are 100% castor bean oil, plant-derived rather than fossil-fuel nylon. The head is slim with a small profile, designed to reach the areas that matter. Each pack contains two heads, roughly six months of brushing. Packaging is a paper pillowpack with a biodegradable natureflex inner bag.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eCompatible with all Philips Sonicare click-on models including DiamondClean, ProtectiveClean, 2 Series, 3 Series, HealthyWhite and EasyClean. Not compatible with screw-on models.\u003c\/p\u003e","brand":"Truthbrush","offers":[{"title":"Default Title","offer_id":52694748397910,"sku":"CASEETPS00M","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/0001-2259057105911442901.png?v=1777680461"},{"product_id":"georganics-mineral-toothpaste-peppermint","title":"Mineral Toothpaste","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA thick, flouride-free and slightly chalky paste with a proper peppermint hit that stays in your mouth well after you rinse. The texture takes a brush or two to get used to if you are coming from a conventional paste, but the trade-off is a clean that feels different: no film on your teeth, no synthetic slickness, just smooth enamel. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCalcium carbonate and kaolin clay do the polishing. Coconut oil and shea butter condition your gums while you brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe whole formula is 100% natural and COSMOS Natural certified, made in Haywards Heath, West Sussex.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComes in a glass jar with an aluminium lid and a reusable spatula. One jar lasts around eight weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"Default Title","offer_id":52694749970774,"sku":"MTP-60EP","price":6.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/fd6b8e1dc3fde26dc3bf75f90790a4dd0e3c7decbaf147866db842c5f081356a.jpg?v=1772018792"},{"product_id":"georganics-oil-pulling-mouthwash-peppermint","title":"Oil Pulling Mouthwash","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSwish a tablespoon of oil around your mouth for five to twenty minutes before you brush. It sounds unusual, but oil pulling is an Ayurvedic practice used for centuries to draw bacteria from between teeth and along the gum line, reaching areas a toothbrush cannot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis version blends coconut oil and MCT oil with English peppermint essential oil, which cuts the heaviness of straight coconut oil and leaves your mouth cool and fresh rather than greasy. It works with your natural oral microbiome rather than stripping it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe 100ml aluminium bottle gives 10 to 15 uses. Plastic-free and fully recyclable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFluoride-free, SLS-free, glycerin-free. 100% natural origin, COSMOS Natural certified, made in Haywards Heath, West Sussex.\u003c\/span\u003e\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"Default Title","offer_id":52694750101846,"sku":"OPM-275EP","price":15.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/0f9e17e8e987d79fcec083176f6f81d1e57c6854a68b74e66e2cdee896e72839.jpg?v=1772018795"},{"product_id":"georganics-new-prebiotic-probiotic-toothpaste","title":"Prebiotic \u0026 Probiotic Toothpaste","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA smooth peppermint paste from a recycled aluminium tube. This is the most advanced formula in the Georganics range, built to do more than just clean. Hydroxyapatite, a mineral identical to the main component of tooth enamel, remineralises and strengthens teeth without fluoride. Erythritol, a natural sugar alcohol from fruit, helps reduce plaque-forming bacteria. Lactobacillus Reuteri and Inulin support the balance of bacteria in your mouth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe texture is familiar if you have used a conventional toothpaste before, which makes it the easiest Georganics product to switch to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eFluoride-free, SLS-free. 100% natural origin, COSMOS Natural certified, made in Haywards Heath, West Sussex. One tube lasts up to eight weeks.\u003c\/span\u003e\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"Default Title","offer_id":52694751084886,"sku":"PTP-75EP","price":7.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/ca6f36099bb507e2cc7f3bb82480c44baa05ab647881f4be3bbbd1d62bd124e0.png?v=1772018816"},{"product_id":"georganics-mineral-toothtablets-peppermint","title":"Mineral Toothtablets","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eChew one tablet, let it dissolve, brush as normal. The fizz when you bite down is sodium bicarbonate reacting on contact with saliva, and the cooling peppermint hits almost immediately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe texture is different from paste: drier, slightly chalky, then smooth once it breaks down. It does not foam. Calcium carbonate and kaolin clay handle the cleaning, while cream of tartar helps control plaque-forming bacteria.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFluoride-free, SLS-free, glycerin-free. The whole formula is 99% natural origin and COSMOS Natural certified, made in Haywards Heath, West Sussex.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComes in a refillable glass jar with an aluminium lid. One jar of 120 tablets lasts around two months with twice-daily use. \u003c\/span\u003e\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"Default Title","offer_id":52694751314262,"sku":"MTT-120EP","price":9.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/536b02ed886e06f15ad061b69db4c66327e62ea0a8867d78ddaca8cd0a2d51e3.jpg?v=1772018819"},{"product_id":"georganics-dental-floss-spearmint-bionylon-floss","title":"Dental Floss","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSpearmint rather than peppermint gives this floss a lighter, slightly sweeter flavour that makes daily flossing less of a chore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe material is PA1010, a bio-nylon made from castor oil rather than fossil fuels, coated in candelilla wax for a smooth glide. It is translucent, strong enough for tight contacts, and gentle on gums without the shredding that plagues some natural flosses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe 50m roll sits in a refillable glass dispenser with an aluminium cutting lid. Vegan Society certified, Leaping Bunny approved. Made in Haywards Heath, West Sussex. Entirely plastic-free.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"Default Title","offer_id":52694751609174,"sku":"DF-50SM","price":4.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/99f8902c849f87df14464de8d60a76f11cf2f3b43b0f924cc0f7d961abdbea1b.jpg?v=1772018822"},{"product_id":"georganics-new-kids-toothpaste-with-hydroxyapatite-strawberry-fluoride-free","title":"Kids Toothpaste with Hydroxyapatite, Strawberry, Fluoride-Free","description":"\u003cp\u003eNaturally sweet strawberry flavour that gets children brushing without a fight, hydroxyapatite and erythritol doing the work fluoride usually does.\u003c\/p\u003e\u003cp\u003eFormulated for growing teeth, ages 6 months and up, nothing artificial hiding in the ingredient list.\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"SINGLE","offer_id":54775030415702,"sku":"FFTP-75SW","price":4.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/58947d5ec7b8e52eba886458fef27a21d3e2b7409bc407b435f301527c7dae1a.png?v=1784732616"},{"product_id":"georganics-toothpaste-next-generation-with-hydroxyapatite-fresh-mint","title":"Fresh Mint Toothpaste with Hydroxyapatite \u0026 Fluoride 75ml","description":"\u003cp\u003eA clean, cooling mint that doesn't overwhelm, hydroxyapatite and fluoride working together in one paste.\u003c\/p\u003e\u003cp\u003eErythritol helps keep plaque from building up while the paste gently polishes as you brush.\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"SINGLE","offer_id":54775030612310,"sku":"AFTP-75EP","price":4.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/350f63dbe78c1ce68780392f96f27fd091b59e0dbdbf091f7a7964534f522bb2.jpg?v=1784732620"},{"product_id":"georganics-new-toothpaste-next-generation-with-hydroxyapatite-activated-charcoal","title":"Activated Charcoal Toothpaste with Hydroxyapatite \u0026 Fluoride 75ml","description":"\u003cp\u003eActivated charcoal for the polish, hydroxyapatite and fluoride for the actual enamel work, free from SLS and glycerin so the formula stays gentle.\u003c\/p\u003e\u003cp\u003eOne 75ml tube lasts around 8 weeks of twice-daily brushing.\u003c\/p\u003e","brand":"Georganics","offers":[{"title":"SINGLE","offer_id":54775030841686,"sku":"AFTP-75AC","price":4.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/f0abe4865343488d89199f3186a98173421f1628a012104168e96371c9151f37.jpg?v=1784732623"},{"product_id":"parla-parla-enamel-protect-plastic-free-paste-75ml","title":"Enamel Protect Toothpaste 75ML","description":"\u003cp\u003eBrushes up into a light foam, natural mint and menthol cooling as fluoride and xylitol work on enamel underneath.\u003c\/p\u003e\u003cp\u003eThe everyday paste for anyone who wants proper protection without a mouthful of artificial sweetness.\u003c\/p\u003e","brand":"PÄRLA","offers":[{"title":"Default Title","offer_id":54775039754582,"sku":"EPP001","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/4cc730a62e246b0c732d5753a07e66b6b3039430818d77e156b91df1cc1ac9e3.jpg?v=1784732725"},{"product_id":"parla-parla-bio-balance-plastic-free-paste-75ml","title":"Probiotic Toothpaste 75ML","description":"\u003cp\u003eA gentle foam, no harsh SLS lather, just a soft clean while an oral probiotic blend works on the bacteria already living in your mouth.\u003c\/p\u003e\u003cp\u003eFresh breath that lasts, morning to night.\u003c\/p\u003e","brand":"PÄRLA","offers":[{"title":"Default Title","offer_id":54775041163606,"sku":"BBP001","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/c5171687e1fb4e34e619daeb6f57c0030fcf66d2bcec85e0f6da0d345c07ff4d.jpg?v=1784732728"},{"product_id":"parla-parla-pro-whitening-plastic-free-paste-75ml","title":"Whitening Toothpaste 75ML","description":"\u003cp\u003eBrushes up into a light foam, hydroxyapatite and fluoride working together on enamel while natural whitening agents lift everyday stains from tea, coffee and wine. Vitamin B12 and Vitamin E round it out for gum health.\u003c\/p\u003e\u003cp\u003eA brighter smile from a paste that still feels like a proper clean.\u003c\/p\u003e","brand":"PÄRLA","offers":[{"title":"Default Title","offer_id":54775042605398,"sku":"PWP001","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/fb44a69a4842bfa8095b9c30bb85f5592b65b9407922e75abc78ef76d28f5c3c.jpg?v=1784732731"},{"product_id":"parla-parla-mouthwash-tabs-45s","title":"Probiotic Mouthwash Tabs 45 tablets","description":"\u003cp\u003eChew and it dissolves into a burst of fresh mint, no swilling liquid from a bottle, no measuring cap. Hydroxyapatite and fluoride work on enamel, plant-based enzymes lift stains, oral probiotics take care of the bacteria balance.\u003c\/p\u003e\u003cp\u003eBuilt for a bag or glovebox, ready whenever fresh breath is needed on the go.\u003c\/p\u003e","brand":"PÄRLA","offers":[{"title":"Default Title","offer_id":54775044276566,"sku":"MW001","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/6891\/5798\/files\/Parla_mouthwash_tablets_with_oral_probiotics.jpg?v=1785934251"}],"url":"https:\/\/wearebrimm.com\/collections\/oral-care.oembed","provider":"BRiMM","version":"1.0","type":"link"}