Read articles that inspire

Ideas, provocations and insights for a planet-positive future from the voices that know

what to expect

Hear from our Editor Becky on the types of content you’ll find in the BRiMM journal – from deep-dive guides and beautifully written think pieces to quick-fire interviews and low-impact living hacks  

Read more

Thoughtful writing

We're rounding up the latest and most joyful reflections and insights from the voices that matter, whose words are otherwise found in leading mags, insider zines, bestselling books and inspiring podcasts

All interests covered

Everything we do has an impact – which means we cover everything: from shopping, styling and self-care, to restaurants, recipes and travel; interiors, design and culture to big-picture ideas, plus everything in-between

member exclusives weekly

BRiMM members will have special access to our lead long-form piece of the week, as well as future extended guides, series and videos – all driven by feedback on what you want us to find out more about 

Threading Together Visions of a Brave, Regenerative World

Threading Together Visions of a Brave, Regenera...

Becky Lucas

Re-weaving, re-membering, re-claiming: why we must urgently sift through our fashion systems old and new to find and establish an Earth-first new order

Threading Together Visions of a Brave, Regenera...

Hardeep Kaur

Re-weaving, re-membering, re-claiming: why we must urgently sift through our fashion systems old and new to find and establish an Earth-first new order

What’s Inside Our Minimalist Bathroom Box

What’s Inside Our Minimalist Bathroom Box

Becky Lucas

When curating this Reset Box, we had two clear questions in mind: what are the bare necessities necessary to kickstart your day, and how can we make those product swaps...

What’s Inside Our Minimalist Bathroom Box

Sam Zimmerman

When curating this Reset Box, we had two clear questions in mind: what are the bare necessities necessary to kickstart your day, and how can we make those product swaps...

Imogen Royall answers the BRiMM Life Questionnaire

Imogen Royall answers the BRiMM Life Questionnaire

Becky Lucas

The co-founder of Northern Pasta Co., the super high-quality pasta crafted from ancient, world-friendly grains, shares her low-impact living reccos

Imogen Royall answers the BRiMM Life Questionnaire

Becky Lucas

The co-founder of Northern Pasta Co., the super high-quality pasta crafted from ancient, world-friendly grains, shares her low-impact living reccos

Why We Created the BRiMM Reset Boxes

Why We Created the BRiMM Reset Boxes

Becky Lucas

We had one clear mission: to help people ‘reset’ their lives in the areas that matter most, while proving that choosing better brands doesn't mean sacrificing quality, performance or pleasure…

Why We Created the BRiMM Reset Boxes

Sam Zimmerman

We had one clear mission: to help people ‘reset’ their lives in the areas that matter most, while proving that choosing better brands doesn't mean sacrificing quality, performance or pleasure…

Why and how we assess brands and products

Why and how we assess brands and products

James Haycock

We want to empower our community to make more positive product and brand choices and feel good about them. Here's how

Why and how we assess brands and products

Tom Berry

We want to empower our community to make more positive product and brand choices and feel good about them. Here's how

Editor's letter: Welcome to the BRiMM Journal

Editor's letter: Welcome to the BRiMM Journal

Becky Lucas

Find out what we have in store for you

Editor's letter: Welcome to the BRiMM Journal

Becky Lucas

Find out what we have in store for you

Our contributors

The planet-positive writers, editors, everyday activists and academics sharing their outlook-changing perspectives with you

Becky Lucas

Becky’s our editor and the voice behind our content, and our awesome newsletter. She’s written for Vogue, Time Out, Condé Nast Traveller, Cosmopolitan and puts the bounce in our step

Tiffanie Darke

BRiMM Editorial and Community Advisor 

Lisa Oxenham

Regular BRiMM Contributor, Multiple Beauty Board Advisor and ex-Marie Claire Beauty and Style Director

Monisha Rajesh

International Train Travel Expert, Journalist and Award-Winning Author, her prizes include National Geographic Traveller’s Book of the Year

Mark Shayler

BRiMM Advisor, Environmental Expert, Author, Consultant and Founder of Innovation Consultancy Ape as well as Reasons To Be Cheerful

Hardeep Kaur

Writer, Design-Studio Founder, Podcast Host and Creator of Age of the Steward, a Community Hub For Changemakers