Our story
Overflowing with possibility. Why we believe its time to live bright and tread light
We’re flipping the script on sustainability
BRiMM is a movement - bringing together bold ideas and beautiful brands to show that you can live well and tread light without compromise
WHY WE EXIST
BRiMM was born from frustration and hope. We were tired of hearing that living sustainably means giving up colour, comfort and joy. We wanted to act on the climate crisis without sacrificing the things that make life beautiful. We believe you can live a planet-positive life that shows within limits is living more - more joy, more impact, more meaning
WHO'S BEHIND BRiMM?
We’re a collective of climate optimists who believe in the power of enough. Supported by an inspiring network of founder members, impactful brands and world-class investors, BRiMM is built by us, powered by you and sustained by all of us.
James Haycock
Exited founder, angel investor and the vision behind BRiMM. James has been at the forefront of the London design scene for over a decade. Bringing together bright minds and building outstanding teams to pursue ambitious visions
Christabel Biella
With 20+ years experience of ecommerce startups and scale ups, Christabel brings rigour and focus across commercial, finance, supply chain and operations. She’s the glue between much of what we do at BRiMM
Becky Lucas
Vogue, Time Out, Condé Nast Traveller and Cosmopolitan. You name it, Becky’s worked with them. She knows what's going on, and how to write about it. Head honcho for our content, editorial and awesome newsletter (sign up if you haven't already, it’s ace)
Sam Zimmerman
Beauty and brand consultant working with the likes of Tatler, Stylist and Grazia. Sam brings oodles of experience, carefully curating our beauty products. You can often see her in the Director chair when we shoot photos and videos, too.
Helen Kirkum
Creative Director, footwear designer and sustainable design pioneer, Helen leads community and events for BRiMM.
Tiffanie Darke
Tiffanie Darke is an editor and writer, renowned for her advocacy in sustainable fashion. Heard of the rule of 5 in fashion? That's her. She's the co-founder of Agora, the sustainable fashion boutique in ibiza, an ambassador for Smart Works Charity and regular contributor to The Sunday Times, Vogue, Financial Times and Telegraph
Tom Berry
With over 20 years in sustainability, strategy, and innovation, Tom has led sustainability programs at Innocent Drinks and FARFETCH. He also sits on the steering committee for circular fashion innovation at the British Fashion Council
Matt Hardisty
Former Head of Strategy at top London advertising agencies including Mother and AMVBBDO, Matt now advises planet-positive brands through PeaceCabin
Ahmet Ugur Yilmaz
With 12+ years bridging creativity and performance, Ahmet knows how to make digital sing. Formerly at Meta, he helped shape the ad solutions now powering campaigns for brands across the globe. He’s led global fashion launches, grown e-comm engines and explored the future with generative AI—his work has even popped up inVogue Business and Entrepreneur