What went down at the first ever BRiMM event

On the late-spring evening of Wednesday 4th June last week, a group of BRiMM's founder members gathered for our inaugural get-together, in partnership with E.L.V. Denim and hosted in their gorgeous residence on Great Portland Street (open until 21st June, go check it out quick). Negronis were had, new friends made and old ones maximised on the irresistible excuse to get together and check out BRiMM’s soon-to-be-launched Reset Boxes, as well as try on some E.L.V. looks assisted by in-store fit consultants and find out more about the beginnings of BRiMM (obviously to the soundtrack of one of our Music For Climate Optimists playlists). 

After a word from E.L.V. Denim founder Anna and our own James on how both brands are rethinking the way we shop (plus their shared love of negronis), we tucked into some excellent plant-based canapés from and soft drinks containing functional mushrooms, thanks to Kinan Hospitality Solutions and Oom Drinks. Guests then walked out into the warm Fitzrovia evening with a fresh flower in hand – courtesy of low-waste local florist Bloom East – a planet-positive spring in their step and an exciting first taste of what’s to come. This was just the beginning.

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