At BRiMM we believe that living brightly should be possible while treading lightly on our planet. That's why each of our Reset Boxes has been carefully curated by an expert: a beauty journalist (c’est moi! Sam Zimmerman, ex-Grazia Beauty Editor) or a home and food buyer (our Christabel, who’s previously worked at the likes of House of Fraser, Oddbox and Farmdrop). Together we’ve worked tirelessly to ensure every single product not only works brilliantly but also stands up against conventional alternatives. Because it really is true: you don't have to sacrifice anything in order to buy more earth-conscious brands.
The BRiMM Luxury British Brands Reset Box. Photography credit: Natalé Towell
Every item in our Reset Boxes has been vetted for performance, quality and environmental impact. Each one tells an amazing story of positive change. And with every purchase made at BRiMM, 10% goes directly into our Planet Fund – which, as it sounds, is going directly into projects that support our big blue marble: by investing in initiatives to lower the impact of the brands we stock. This all means that together, we're not just buying better products – we're actively supporting and improving the impact journey of the things and founders we love, and that we hope you'll love too.
It's about discovering that conscious consumption isn't a sacrifice – it's an upgrade
Our Reset Boxes cover three essential areas of daily life: self-care, your pantry and home cleaning. Here's why resetting these particular categories can create larger ripple-effects of positive change.
The BRiMM Minimalist Reset Box. Photography credit: Natalé Towell
Self-Care: The Perfect Starting Point
Self-care products are something we all use, even if your routine consists of just brushing your teeth and applying a deodorant. It’s the smartest entry point for conscious consumption – familiar territory where small swaps can make a meaningful difference.
The beauty and grooming industry has undergone a remarkable transformation in recent years, with innovative brands proving that clean, and regenerative formulations that can be more effective than their conventional counterparts. Our choice of three Self-Care Reset Boxes (including The Minimalist, Plastic-Free and Luxury British Brands) introduce you to items that have cracked the code on performance without compromise, from whitening toothpastes that aren’t filled with microplastics and SLS, to natural deodorants that actually work and look great and moisturisers that repair your skin barrier, to body lotions that smell so good, you’ll want to skip on scent.
The BRiMM Pantry Essentials Reset Box. Photography credit: Natalé Towell
The Pantry: Nourishing You and the Earth
Good food isn't just great for you – it's great for the planet too. The brands in our Pantry Reset Box understand that how food is grown, sourced and produced matters enormously. When crops are cultivated using regenerative farming practices, they don't just taste better – they actively improve soil health, support biodiversity and help restore the land.
Resetting your pantry means discovering that ‘low-impact’ doesn't mean expensive or complicated. It means finding brands that have done the hard work of sourcing ingredients responsibly, creating products that nourish both you and the environment. From chickpeas that taste juicer than ever, to British spelt pasta that won't give you the bloat, herbs and spices from a family-run business and olive oil that uses only single-farm estates. All of the items in our Pantry Box are vegan-friendly, too.
The BRiMM Kitchen Cleaning Reset Box. Photography Credit: Natale Towell
Home: Clean Living, Inside and Out
Your home should be your sanctuary – a place where you can breathe easily and live comfortably. Traditional cleaning products often work against this ideal, filling our living spaces with harsh chemicals that can irritate skin, aggravate allergies and contribute to indoor air pollution.
The home cleaning brands in our Reset Box prove that non-toxic doesn't mean less effective. These are products that clean brilliantly while being gentle on both your family and the environment. They're formulated with plant-based ingredients like seaweed, packaged in biodegradable materials that consider end-of-life impact, and are created by companies that genuinely care about the health of homes and the planet. They take care of everything from your dishes, to your surfaces – even your hands. Plus there are some amazing scents among them, too.
The BRiMM Reset Boxes. Photography credit: Natalé Towell
The Ripple Effect of Better Choices
Each Reset Box is designed to show you that better choices are available, accessible and often superior to what you might have been using before. It's about discovering that conscious consumption isn't a sacrifice – it's an upgrade.
When you choose to reset with BRiMM, you're not just trying new products. You're joining a movement of people who believe that we can live brightly while treading lightly. You're supporting brands with genuine impact stories and contributing to our Planet Fund, which helps those brands continue their important work.
Because sometimes, the best way to create change is to start exactly where you are, with the products you use every day. And with our Reset Boxes, that change has never been easier – or more enjoyable.
