• Laro London naturally whitening fluoride-free toothpaste in a recyclable aluminium tube with mint and lemon.
  • Laro London naturally whitening fluoride-free toothpaste in a sustainable recyclable aluminium tube.
  • Laro London naturally whitening fluoride-free toothpaste in a beige recyclable aluminium tube.
  • Laro London naturally whitening fluoride-free toothpaste in a recyclable aluminium tube with two toothbrushes.
  • Laro London naturally whitening toothpaste in a recyclable aluminium tube surrounded by fresh lemons.
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Laro London

Naturally Whitening Toothpaste

Naturally Whitening Toothpaste

75ml

  • Hydroxyapatite, fluoride-free
  • Wild mint, lemon and bergamot
  • Aluminium tube and cap

Hydroxyapatite, no fluoride, in an aluminium tube.

£12.99
£12.99
Sold out
Taxes included. Shipping calculated at checkout.
Laro London
About this product

Laro is for anyone who'd rather go fluoride-free. The formula is built on hydroxyapatite, the mineral your enamel is made of, which helps remineralise enamel and reduce sensitivity. Wild mint, lemon and bergamot oils give it a bright, fresh flavour that leaves your mouth feeling clean.

It comes in an aluminium tube with a hexagonal cap, made to sit out on the bathroom shelf.

Why it's BRiMM

Beth Bisley worked in law and finance before Laro. Standing in a supermarket aisle full of red and white plastic tubes, she wondered why oral care had been left out of everything that happened to skincare. So in 2024 she started her own: small batches, made in the UK, built on hydroxyapatite and packed in aluminium. We stock it for anyone who wants to skip fluoride and still look after their enamel. Vegan, SLS-free, and the tube recycles with your household metals.

How to use

Pierce the nozzle with a pen before first use. Brush for two minutes, at least twice a day. Not for children under 7. When it's finished, rinse the tube and recycle it.

Ingredients

Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Kaolin, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Stevioside, Mentha Arvensis Leaf Oil, Mentha Viridis Leaf Oil, Menthol, Bromelain, Sodium Chloride, Aroma, Citrus Aurantium Bergamia Fruit Oil.

Shipping

Dispatched in 1-2 working days

Free delivery on all orders (min spend £30)

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Why It's BRiMM

Beth Bisley worked in law and finance before Laro. Standing in a supermarket aisle full of red and white plastic tubes, she wondered why oral care had been left out of everything that happened to skincare. So in 2024 she started her own: small batches, made in the UK, built on hydroxyapatite and packed in aluminium. We stock it for anyone who wants to skip fluoride and still look after their enamel. Vegan, SLS-free, and the tube recycles with your household metals.

Laro London naturally whitening fluoride-free toothpaste in a sustainable recyclable aluminium tube.
Laro London Active Mouth Rinse 100ml, lifestyle.

About the brand

Laro London

Laro London was founded in 2024 by Beth Bisley, who left a career in the City to give oral care the same attention as the rest of the bathroom shelf. The toothpaste is made in small batches in the UK, vegan, fluoride-free and SLS-free, in recyclable aluminium tubes. Laro partners with Greenspark to fund plastic clean-up, and won Bronze for Best Oral Care at the Get The Gloss Wellness Awards 2025.

Laro London