Laro London
Laro London Naturally Whitening Toothpaste 75ml
Laro London Naturally Whitening Toothpaste 75ml
Go plastic-free with this dentist-approved formula. Designed to naturally whiten, whilst offering a delicious mint, lemon and bergamot flavour.
How would you like to purchase?
Membership costs £12/month or £120/year and benefits you.
- Pay 20% less on reset boxes
- Earn 10% BRiMM store credit to use towards future purchases*
- Member prices on community events
- Enables our 10% for the Planet initiative
Already a member? Log in here
About this product
Laro London's naturally whitening toothpaste has been crafted with a signature blend of wild mint, lemon and bergamot oil to create a fluoride-free formula that naturally and gently brightens teeth. Housed in 100% recyclable aluminium tubes, eliminating micro-plastics in your oral care, as well as balancing the microbiome of your mouth - it’s dentist approved and certainly passes the ‘fresh breath’ test in the office.
Dive in
Why it's BRiMM
Why it's BRiMM
We chose Laro London because they are the first brand within the UK market that uses 100% aluminium packaging for their toothpaste. Aluminium is fully recyclable through household channels. It is also one of the easiest materials to recycle, without the unwanted byproducts and huge energy usage that come from recycling certain plastics - around 75% of all aluminium ever produced in the history of the world is still in circulation.
How to use
How to use
Apply a small amount to your toothbrush and brush thoroughly for two minutes. Use twice daily for optimal whitening. Cut the tube in half and wash before recycling.
Ingredients
Ingredients
Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Kaolin, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Stevioside, Mentha Arvensis Leaf Oil, Mentha Viridis Leaf Oil, Menthol, Bromelain, Sodium Chloride, Aroma, Citrus Aurantium Bergamia Fruit Oil.
Shipping
Shipping
Dispatched in 1-2 working days
Free delivery on all orders over £50
Fulfilled by BRiMM




Brand Accreditations
How We CurateLaro London was born from their female founders vision to turn everyday oral care into something smarter, cleaner, and a little more stylish. Their toothpaste skips the unnecessary stuff—like fluoride and SLS—and comes in endlessly recyclable aluminium tubes that look as good as they feel. Plus, with their Greenspark partnership, every order helps remove plastic waste and support global communities. It’s all about creating products that work beautifully, look great on your sink, and do a little good along the way
