Enamel Protect Toothpaste
Enamel Protect Toothpaste
75ml
- Mint and menthol, cooling foam
- Fluoride and xylitol formula
- B Corp certified
Fluoride toothpaste that helps strengthen enamel daily. B Corp certified, 100% plastic-free packaging.

About this product
Brushes up into a light foam, natural mint and menthol cooling as fluoride and xylitol work on enamel underneath.
The everyday paste for anyone who wants proper protection without a mouthful of artificial sweetness.
Why it's BRiMM
PÄRLA was founded by three dentists, Dr Rhona Eskander, Dr Simon Chard and Dr Adarsh Thanki, who set out to build an everyday toothpaste with real dental credentials behind it.
1450ppm fluoride helps strengthen enamel, with xylitol and stevioside for natural sweetness and calcium carbonate and hydrated silica for gentle, effective cleaning.
B Corp certified. No plastic tube, ever, just infinitely recyclable aluminium.
How to use
Apply a pea-sized amount to a damp toothbrush.
Brush for two minutes, morning and night.
Spit, don't rinse, so the fluoride keeps working.
Ingredients
Ingredients: Glycerin, calcium carbonate, aqua, hydrated silica, kaolin, perlite, sodium monofluorophosphate, xylitol, cellulose gum, cocamidopropyl betaine, mentha arvensis leaf oil, stevioside, menthol, sodium bicarbonate, mentha viridis leaf oil.
Shipping
Dispatched in 1-2 working days
Free delivery on all orders (min spend £30)

“This mineral is a building block of natural enamel. It works by blocking all the open pores and smoothing the surface of the tooth, which – in tandem with our four signature stain-removing ingredients – adds a high-gloss, whitening shine”
Glamour
Why It's BRiMM
PÄRLA was founded by three dentists, Dr Rhona Eskander, Dr Simon Chard and Dr Adarsh Thanki, who set out to build an everyday toothpaste with real dental credentials behind it.
1450ppm fluoride helps strengthen enamel, with xylitol and stevioside for natural sweetness and calcium carbonate and hydrated silica for gentle, effective cleaning.
B Corp certified. No plastic tube, ever, just infinitely recyclable aluminium.
About the brand
PÄRLA
PÄRLA was founded by three UK dentists, Dr Simon Chard, Dr Rhona Eskander and Dr Adarsh Thanki, to build oral care that's properly plastic-free without giving up on real dental science. B Corp certified, and by their own count the only B Corp oral care brand stocked in Boots. Products brush up into a light foam using fluoride, hydroxyapatite and xylitol depending on the formula, with mouthwash tabs and toothpaste tablets built to skip the bottle and tube altogether.
