Whitening Toothpaste
Whitening Toothpaste
75ml
- Lifts tea and coffee stains
- Hydroxyapatite and fluoride
- B Corp certified
Fluoride and hydroxyapatite together, helping remineralise enamel while brightening your smile.

About this product
Brushes up into a light foam, hydroxyapatite and fluoride working together on enamel while natural whitening agents lift everyday stains from tea, coffee and wine. Vitamin B12 and Vitamin E round it out for gum health.
A brighter smile from a paste that still feels like a proper clean.
Why it's BRiMM
Pro Whitening pairs fluoride with hydroxyapatite, the mineral that makes up tooth enamel, dentist-formulated by PÄRLA's founding trio to help remineralise and strengthen enamel against everyday acid and sugar wear.
Vitamin B12 and Vitamin E help support gum health alongside the whitening action, for a brighter, glossier smile.
B Corp certified, plastic-free by design, packaged in infinitely recyclable aluminium.
How to use
Apply a pea-sized amount to a damp toothbrush.
Brush for two minutes, morning and night.
Spit, don't rinse, so the fluoride keeps working.
Ingredients
Key ingredients: Glycerin, calcium carbonate, aqua, hydroxyapatite, hydrated silica, kaolin, perlite, sodium monofluorophosphate, xylitol.
Shipping
Dispatched in 1-2 working days
Free delivery on all orders (min spend £30)
Recommended pairing

PÄRLA
Whitening Toothpaste
£10.95

Zing
Mint Enamel Whitening Toothpaste
£12.99

Why It's BRiMM
Pro Whitening pairs fluoride with hydroxyapatite, the mineral that makes up tooth enamel, dentist-formulated by PÄRLA's founding trio to help remineralise and strengthen enamel against everyday acid and sugar wear.
Vitamin B12 and Vitamin E help support gum health alongside the whitening action, for a brighter, glossier smile.
B Corp certified, plastic-free by design, packaged in infinitely recyclable aluminium.
About the brand
PÄRLA
PÄRLA was founded by three UK dentists, Dr Simon Chard, Dr Rhona Eskander and Dr Adarsh Thanki, to build oral care that's properly plastic-free without giving up on real dental science. B Corp certified, and by their own count the only B Corp oral care brand stocked in Boots. Products brush up into a light foam using fluoride, hydroxyapatite and xylitol depending on the formula, with mouthwash tabs and toothpaste tablets built to skip the bottle and tube altogether.
