It's About All of Us (Formerly Known As Haeckels) champions nature and tackles waste. Their mission: solve the waste problem by utilizing natural waste in products and offering recyclable/compostable packaging.

Seaweed, hand-picked in Margate, UK, forms their product base. It’s a hydrating, vitamin-rich, antibacterial, and anti-inflammatory powerhouse, ethically harvested under license.

Innovation drives them. Globally distributed, they uphold an "ocean first" philosophy; every action has purpose.

They innovate with responsible, utility-driven packaging. Skin, bath, and body products are now in 100% home-compostable Vivomer, biodegrading within a year. They've eliminated most secondary packaging and added QR codes for reuse/compost instructions.

Vivomer packaging is dishwasher-safe for reuse or can be returned via pre-paid postage for reuse/composting at their farm, contributing to community food growth. They’re proud 88% of their packaging is compostable/refillable, aiming for 95%+ by early 2025.

Pumps and pipettes aren't compostable; please remove them. Pumps are monoplastic and recyclable.